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Most Twitter Users (Oprah Included) Quit After First Month



Do you cringe every time you hear the word 'Twitter?' Maybe gag a little bit whenever someone mentions 'Oprah' and 'tweeting' in the same sentence? Patience, Twitter haters; the cacophony of tweets may be dying down. Despite the media's infatuation with the social networking site, Nielsen Online is reporting that 60-percent of Twitter's first-time visitors give up on tweeting after a single month.

While the attrition rate is an improvement over the previous month's, which was 70-percent, Twitter still holds on to far fewer of its members than do rival sites Facebook and MySpace, which both boast 70-percent retention rates. Nielsen predicts that this may damage Twitter's long-term success, as the future might not find "enough new users to make up for defecting ones."

Do you use Twitter regularly?
Yes497 (6.3%)
No6302 (79.8%)
I signed up, but rarely use it.1099 (13.9%)


Don't fret too much, Twitter lovers. The numbers may not be fully indicative of the true number of twitterers, as Nielsen only tracked traffic to the Twitter.com URL. Mobile viewers -- who exist in large numbers because the site's 140-character-or-less messages predispose it for easy viewing on phones and iPods -- were not taken into account.

We're not going to put too much stock in this survey, as Twitter is still a relatively new site and many people visit just to see what the talking heads' hubbub is all about. And, even though Oprah hasn't been twittering at the same frequency as Ashton, we all know that, if Oprah tweets it, they will come.

One thing we do know is, Twitter has been hard for lots of people to figure out, so, if you count yourself as one of those people, then be sure to check out our Twitter 101: Tips and Tricks tutorial. [From: Nielsen and Media Memo]

Celebrities on Twitter

    Recently, media personalities have taken to celebrity Twitterers like fat kids to the neighborhood ice cream truck. But don't be fooled, dear readers. We here at Switched are the fattest on the block. So, without further ado, we present to you the most ridiculous, significant, misspelled and/or out-of-context tweets by the most recognizable folks we could find. Enjoy.

    Shaquille O'Neal
    "I'm goin to the alamo tomorro to get one of those daniel boone squirrel tail hats, I'm n san antonio, in case u didn't kno were the alamo is"

    Getty

    Tina Fey
    "I don't know why I even bother chewing corn anymore."

    Getty

    Ashton Kutcher
    "There's nothing cool about being a pimp. Pimp = Slave Owner"

    Getty

    Britney Spears
    "Britney went to Jerry's Deli last night for after shopping at Target. She had a black and white milkshake with dinner. Lauren"

    Getty

    John Tesh
    "JT is shopping with women. I need a guy film."

    Getty

    Fall Out Boy's Pete Wentz
    "When I'm asleep on the inside only you get my acid washed mind."

    Getty

    President Barack Obama
    "We just made history. All of this happened because you gave your time, talent and passion. All of this happened because of you. Thanks"

    Getty

    Senator John McCain
    "YEs!! I am twittering on my blackberry but not without a little help!"

    Getty

    John Cleese
    "Thinking about tooth decay..."

    Getty

Tags: Facebook, microblogging, MySpace, nielsen, oprah, top, trends, twitter

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