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AOL Tech How Not to Provide Adequate Customer Service

With the current state of the economy, companies are under pressure to lower prices and provide excellent customer service in order to appeal to increasingly frugal shoppers. As consumers grow more and more selective about what products to purchase and from whom they buy them, retailers must update and alter existing sales plans to adequately meet shoppers' needs. In his blog this week, Eric Pratum explains how has now joined Best Buy and Office Depot as less-than-credible outlets that discriminating shoppers may want to avoid.

Pratum purchased a diNovo Edge rechargeable, wireless keyboard six weeks ago through When the keyboard arrived damaged, Pratum engaged in a lengthy and frustrating exchange with customer service that is just now being resolved. In his commentary, Pratum details at least seven instances of shipping mistakes and negligent customer service, one of them involving a rep who told Pratum that he would have to personally pay for the damaged item's return shipping costs.

For a full rundown of other ways to anger and ultimately lose your customers (like mailing their purchased items to the wrong address, for instance), you can read Pratum's itemized Logitech complaint list right here. Ralph Nader would be proud. [From: Eric Pratum]

Tags: customer service, CustomerService, logitech, logitech dinovo edge, LogitechDinovoEdge, the screwgie files, TheScrewgieFiles, top



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