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Oprah Tweets, and Twitter Grows...a Lot

by Warren Riddle on April 22, 2009 at 04:26 PM


Twitter's popularity has steadily climbed since its inception, and, as of last week, Oprah Winfrey may have finally pushed the micro-blogging site to its media saturation point. According to Hitwise, a media tracker, Twitter traffic skyrocketed 43-percent from the previous Friday's numbers after the Big O's inaugural tweet this past Friday. The Web trackers also contend that 37-percent of Friday's Twitter visitors were newcomers. According to the same report, "Oprah" was the seventh most popular search term over the last week, while "Oprah Twitter" came in at number 35. Those numbers would surely have been even higher had the O-factor come into effect before the tail end of the week.

At long last, devout Oprah fans can keep up with her fascinating daily life, reading enthralling updates such as "going to read the Sunday papers and have a skinny cow or 2!" Woohoo! While some may lament the loss of Twitter's "coolness" with the arrival of Oprah and her hordes of followers, we'll say that we'd read her tweets all day long before ever going back to Martha Stewart's page. Oprah, by the way, already has close to 500,000 Twitter followers. That's about 40,000 more fans than Martha, in case you daytime media maven fans are keeping score. [From: Hitwise, Via: USA Today]

Tags: microblogging, Oprah, Oprah Winfrey, OprahWinfrey, top, trends, tweet, Twitter, twitterer

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