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Is Microsoft Bouncing Back?
Recently, however, there are signs that Microsoft may be bouncing back, if its new ad campaigns are any indication. The Redmond, Washington company has found a winner with 'Laptop Hunters,' an ad that plays up the good value of PCs in difficult financial times. In a recent column, Newsweek writer Daniel Lyons praised the new angle Microsoft has taken in relation to Apple, saying, "the deeper subtext is that these days, wasting money doesn't make you hip and smart-it makes you stupid. In the age of the collapsing economy, frugality is the new cool." Microsoft may well be striking a chord here in more ways than just consumer perception -- sales of Apple computers declined by 16-percent in February, while sales of PCs rose 22-percent in the same period.
In the new ads, cameras follow supposedly real people as they try to find a laptop that fits their budget.
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Comments
6
Subscribe to commentssteveApr 16th 2009 3:49PM
It wasn't like Apple was in a position to overtake Microsoft. Apple only had a 5% share of the PC market and only a 10% of the laptop market. Really the only people buying Apples were: obssessed people that hate Microsoft and will overpay to just not use it's products, people trying to look cool (pathetic), and the gullible who actually believed Apple made a product that could do more. Apple needs to stick to iPods. Because that is the only market they enjoy a significant share at almost 80%. They will never be a serious computer manufacturer. The cost is too high. For about $3,000 you get the power of a $600 PC. Add in the fact that software for Macs is very limited and you really just have a flower. Pretty to look at but really doesn't do much. Upgrade in Mac terms means buying a new computer. You can upgrade a PC to do almost anything. Truth is that the majority of computer users need their machine to do something for them. And you just don't get that with a Mac.
TruthBringerApr 16th 2009 4:19PM
Completely agree with you. I will never own a Mac. My Windows Machine does what I need it to, when I need it to do it.
SilentMountainApr 16th 2009 3:52PM
You get what you pay for. Actually, less.
VDHApr 17th 2009 1:15PM
Actually I wold say that these ads are a step back.
The ones with the cute little kids effortlessly uploading, fixing, stitching photos together are genius. This is the kind of ad msft needs.
Macs have always had the tagline "they just work" whereas windows is known to be obtuse and overly complicated. The kid ads blow this conception out of the water whereas the newest ads show dorky teens and a very annoying mother, well, acting dumb and annoying.
VDHApr 17th 2009 1:17PM
btw I am a mac owner (g4 powerbook and intel imac)
haroldddsJul 20th 2009 7:24PM
If Microsoft would market an operating system that was stable MAC"s would be irrelevant. The fact that Microsoft releases a product it knows has mistakes in it and waits for the cosumer to notify it about these mistakes and then corrects it in a update release is crazy!