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Twitter's Popularity Is Being Driven by Your Dad

by Terrence O'Brien on April 11, 2009 at 04:07 PM

There's no denying that Twitter has exploded. In fact, despite our love for the service, we're getting a little tired of reporting every tiny little piece of info that is even vaguely Twitter-related (at least we're done reporting on every celebrity that signs up for the service). But today, we got a genuinely interesting piece of news; Twitter's traffic boom has not been driven by the usual 18-to-24-year-old social networking crowd.

According to a report from Reuters, the visitors pushing Twitter traffic into the stratosphere are 24-to-54-year-olds. In fact, folks in that age bracket make up just as much of Twitter's demographic (about 10-percent) as those in the 18-to-24 crowd. We find that surprising, considering that other cutting-edge social networks like MySpace and Facebook were originally propelled to the forefront through the power of the younger generation.

While Twitter may be most popular with 25-to-34 and 45-to-54-year-olds, it has even surprisingly found success with seniors. More than five-percent of Twitter's traffic comes from those over the age of 65.

So is Twitter officially the social network of old fogies like us? Or is this just a sign that older generations are finally feeling comfortable with technology and joining the fray? [From: Reuters, Via: comScore]

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Tags: microblogging, social networking, SocialNetworking, traffic, twitter

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