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Twitter Gets Honored With Its Own Beer

by Peter Mychalcewycz on April 7, 2009 at 06:39 PM


The 21st Amendment Brewery in San Francisco has honored Twitter, everyone's favorite microblogging site, with its very own beer. That's exactly what Twitter needs: more random promotion. Spring Tweet is a light and floral spring ale, and it went on sale Monday. The inspiration behind the new brew was the large amount of "tweetups" (face-to-face rendezvouses organized on Twitter) going on inside the bar. Plus, the Twitter headquarters are located right across the park.

The beer-brewing folks first mentioned the idea on their Twitter page; the brewery's founder Shaun O'Sullivan wrote on 21st Amendment's blog: "We tweeted about the idea for the Twitter brew as a lark at first and the response was huge, [sic] then we asked what would be a good name and we received more great responses." Of course, the crew tweeted throughout the entire beer-brewing process.

This is the type of free, target-market advertising that companies dream about. Enjoy the moment, Twitter, and milk it hard. [From: LaughingSquid]



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Tags: alcohol, beer, marketing, microblogging, social networking, SocialNetworking, top, twitter

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