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Domino's Gives Away 11,000 Pizzas Due to Web Site Glitch

by Warren Riddle on April 1, 2009 at 03:35 PM



The omnipresent pizza franchise Domino's accidentally gave away 11,000 free pizzas this week as a result of a supposed computer error involving a proposed marketing plan. Fortunately for the 11,000 lucky recipients (and unfortunately for Domino's), the erroneous deal, which had been intended to honor the economic bailout plan, was honored (for a short time, anyway).

Created internally within the company, but never actually implemented, the giveaway was discovered by a reader of Rick Broida's The Cheapskate blog, and eventually halted by Domino's, which blamed the mix-up on a glitch in the system. To claim the pizzas, customers simply placed an order online, entered the promotional code "BAILOUT," and went to pick up their pies in-store. Even though Domino's put a stop to the free pizzas, it has agreed to distribute free 'Cinnastix' to Cheapskate readers who enter the code "SWEET." (Although we don't know how Domino's would possibly be able to determine whether you're a Cheapskate reader or a Switched reader).

Domino's isn't the only pie-maker offering tempting e-ting-incentives. With its BOOK IT! coupon program, Pizza Hut makes kids read before fattening them up for free. Unfortunately, we're too old to qualify, and don't think we could get away with scamming some kids' teacher. Therefore, sadly, we're only concerned about landing free swag in the name of the economic bailout. Since we were too late to score the pizza, it looks like we'll be eating 'Cinnastix' for dinner, which is still pretty sweet. [From: CNET Via: The Consumerist]

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Tags: dominos, dominos pizza, DominosPizza, food, free food, FreeFood, pizza, sales

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