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New Microsoft Ad Shows How PCs Are Always Cheaper Than Macs

by Laura June on March 27, 2009 at 03:41 PM

Microsoft's latest ad -- a companion-piece to its new "Laptop Hunters" website -- stars "real person" Lauren. Lauren's a little funky, a little folksy, and 100 percent real. She doesn't have an agenda to push, she's just out in the world, living in "reality" searching for a sweet laptop that's under $1,000. She admits to herself she's "not cool" enough for a Mac (though cool enough for a Volkswagen) and gets on with her life. She's a real American -- with an unpretentious, pragmatic life. The ad rather smartly puts the focus on our current economic climate, while expertly reinforcing that age old Apple-user-as-dick stereotype, pejoratively wielding the word "cool" as an underhanded insult -- odd, since the Microsoft portal it wants you to visit helps "socialites" pick a laptop. All in all? It's kind of a brilliantly mean piece of work -- check it out after the break.

[Via BoingBoing]



Tags: ad, advertisement, advertising, apple, im a pc, ImAPc, laptop hunters, LaptopHunters, lauren, microsoft

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