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Apple Adds HD Video Purchases to the iTunes Store

by Nilay Patel on March 20, 2009 at 07:16 AM


Apple's flood of announcements this month continues apace today with the addition of high-def movie purchases to the iTunes Store. Although HD TV shows were previously available to buy, HD movies were rental-only until now. HD flicks will cost you $19.99, and we're guessing they're the same H.264 compressed 720p quality as usual, so videophiles will probably want to stick to Blu-ray. Purchases will come with both an HD file and an iPod / iPhone-ready SD file, which is a nice touch, and Apple's also promising that HD rentals will now be on the store within 30 days of retail release -- better, but not perfect. It's all going live today with exclusive pre-orders of 'Quantum of Solace' and 'Twilight,' but honestly, we're still wondering when Apple will implement subscription video and really take it to Netflix.

Tags: apple, apple tv, AppleTv, hd, hd movies, hd video, HdMovies, HdVideo, itunes, itunes store, ItunesStore

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