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'Executive Intern' Program Teaches Old Pros New Tech Tricks

by Warren Riddle on March 19, 2009 at 05:11 PM


The current economic climate, which has witnessed record numbers of workers filing unemployment claims, has forced job hunters to market themselves by using creative new methods. Those working in print media face larger obstacles than most, as numerous newspapers are projected to either shut down completely or appear solely on the Web in the near future.

To combat these negative trends, some enterprising media moguls from The Women On The Web created an ingenious plan for unemployed female members of the media over the age of 40 to market themselves: Have them work for free.

Their idea, called 'Executive Interns,' seeks to place highly motivated and skilled women in positions that will help them adjust to the increasing media shift to the Internet while learning new job skills that will keep the women up to date with changing aspects of their profession.


WOW CEO Joni Evans and '60 Minutes' correspondent Lesley Stahl recently discussed the program with WNYC's Brian Lehrer. To listen to the interview in its entirety and learn more about the program, you can go to WNYC.com. We think this sounds like a great plan, but why stop at women? Maybe in time they'll allow someone to break their gender barrier. Until then, we're hoping they haven't seen the movie 'Tootsie.' (Seriously, we kid, okay?) [From: WNYC via NPR]

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Tags: baby boomers, BabyBoomers, executive interns, ExecutiveInterns, internet, job hunting, JobHunting, npr, print media, PrintMedia, recession, web, workplace, wowOwow

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