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First "Shakeable" Dockers Ad Debuts on iPhone

by Peter Mychalcewycz on March 13, 2009 at 04:45 PM


If you're anything like us, you love using any application on your iPhone that makes use of the phone's innovative accelerometer (we love Urbanspoon even when we're not hungry).

The people over at Dockers San Francisco obviously love it too because they have launched what they believe to be the first 'shakeable' ad. The ad stars Dufon, a dancer from the Seattle group "Circle of Fire," and will appear between levels in the iPhone games iBasketball, iGolf, and iBowl (it will also appear in iTV). Players that choose to shake their phone when the ad asks them to will witness Dufon dancing in his khakis to the rhythm of their wrists.

Dockers has tried to reach younger markets before and, while the theme of this ad screams Gap circa 1998, this is certainly a start. Anything but pleated khakis...please! [From: Adage.com]

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Tags: accelerometer, advertising, dockers, iphone, iphone apps, iphone3g, IphoneApps, khakis, mobile apps, MobileApps

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