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CBS and iPhone Counter Hulu With Sulu

by Warren Riddle on March 2, 2009 at 10:43 AM


A recent Nielsen report revealed that viewership of all video mediums is up, including mobile viewing, which has witnessed the largest statistical jump with an increase of 9-percent since the last quarter. Eager to tap into this market, television networks have delved into the streaming video phenomenon.

Perhaps the most well known (thanks to its Super Bowl ad), Hulu combines the formidable powers of NBC and Fox to distribute programming, but only to computers connected to the Web. Last month, ABC and its parent company Disney announced a deal with Verizon that will offer limited ABC, ESPN, and Disney programming to subscribers of the $15-per-month V-Cast service.

Last week, CBS threw down the gauntlet by going a step further. The network released a new iPhone application for its TV.com site that will play, in their entirety, TV episodes from popular series like 'C.S.I.' and the original 'Star Trek.' Its early-to-the-game YouTube application a breakthrough in its own time, the iPhone will soon offer an unprecedented number of well-known programs through both its cellular and Wi-Fi networks. It appears the other major networks have some catching up to do. [from: NYTimes.com]

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Tags: hulu, iphone, iphone apps, iphone youtube, IphoneApps, IphoneYoutube, mobile video, MobileVideo, online tv, OnlineTv, star trek, StarTrek, tv.com, v-cast

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