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The BlackBerry Storm Ad That Might Have Been
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[Thanks, Michael]
[Thanks, Michael]
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Comments
28
Subscribe to commentsjohnFeb 28th 2009 6:42PM
what is the matter with it? looks good to me
KenMar 1st 2009 2:25PM
There is NOTHING wrong with this add. Personally, I think the new Audi ads, although very clever, pack a more blatent jab at Lexus while getting their point across about today's cookie-cutter vehicle designs.
BrianFeb 28th 2009 7:19PM
I agree. I see nothing wrong with the commercial. There's nothing wrong with a little friendly competition.
ZoeFeb 28th 2009 7:31PM
Wow. that is so not violent. Its hysteracle. people so need to relax.
sherryFeb 28th 2009 9:01PM
there is nothing wrong with this! I like it a lot!
blackdogFeb 28th 2009 7:38PM
It is 'over the line' because it portrays a blackberry 'bullet' being shot through an 'Apple'. An 'APPLE' may be coincidental.
But it should indicate (again) that companies are afraid of being called names, but behind the threat is the real threat of being sued and thereby losing lots of money in legal fees to defend the charges.
This is liberalism : "I will use name calling and implied or real threat of lawsuits to silence you because I know better than you what you 'should' be including in your advertisements fo a Blackberry device".
coyote27Mar 1st 2009 1:41AM
Blackdog, not only are you wildly presumptive -- blaming liberalism? -- you really have no idea what you're talking about.
Nobody at Blackberry is afraid of being sued. Anybody who has had a whiff of media law training, as any major company's general counsel and said company's outside lawyers have, could tell the good folks at Blackberry there's no potential lawsuit here. The ad makes no claims about their competitor's product or company, ergo there can be no accusation of willfully false or misleading claims. They only infer that their product is far better. If anyone at Blackberry needed a legal opinion on this, there it is (said the guy who not only is the husband of a general counsel, but also learned his media law from the professor who, literally, wrote the book on media law.)
No, the ad probably got rejected for the same reason many similar ads get rejected. Unless they're trying to dent an iconic juggernaut -- Burger King vs. McDonalds, Pepsi vs. Coke -- or are absolutely sure they have the better product, companies tend to get nervous about ads that can be taken as an overt, white-glove slap at the competition. Better to play it safe and just promote your own product, execs feel, than start a potential ad war that can quickly find you on the backpedal.
Also, some exec could be a huge anti-gun, anti-violence type who doesn't want the company associated with the "bullet" imagery. That's certainly happened often enough in U.S. businesses over the last 20 years.
This is a great commercial and similar in spirit to Apple's legendary "1984" ad. I can see, however, why the Blackberry folks chose not to go that route if they were thinking, "Hey, let's make sure we get the bugs out of our stuff first before we get up in Apple's face."
MeFeb 28th 2009 8:08PM
OMG! It's a bloody commercial. I've seen worse on TV shows. Lawsuits?!? Why has that become a way to shut people up from speaking their mind and opinions? It's not violent.
RIXFeb 28th 2009 9:23PM
WHAT?!!!
DLPMar 1st 2009 2:49PM
That was hot!!! They need to air that!!!!
Jim PowellMar 1st 2009 2:07PM
What...this is true " bring it on" ad work, if I had something I thought would be better I would certainly make my mark, dogs do, and we are animal lovers right ? This political sensitivty makes me sick!
Run the dad blasted commercial!
JohnMar 1st 2009 2:20PM
It's a GREAT spot!!! Hey BlackBerry, marketing is war!
- Get a pair. John
LisaMar 2nd 2009 7:21AM
Violent???? How thin-skinned are we?
I agree John, this is a GREAT spot! Maybe even CLIO worthy...
Bring it on!
johnMar 1st 2009 2:39PM
WOW
THATS GREAT.
WISH I THOUGHT OF IT.
farside62Mar 1st 2009 2:39PM
I want a blackberry just because of this spot.
roost400exMar 1st 2009 2:51PM
I think the ad is awesome, my only problem is if you're gonna come that hard your product better back it up. From what I've read the Storm hasn't so much as kicked the iPhone in the knee so mabye it's better that RIM held off on the ad. I just wish we could move to one unified network rather than all this CDMA, GSM and special "crippled" software (ahem Verizon) crap. Pick the best network and then let the phone manufacturers be able to really compete without having to design the same phone multiple times in many cases for the various carriers and their networks. That way the customer wins with better phones and better service.
keithMar 7th 2009 12:27AM
I like it theres nothing wrong or violent about it. Food fights are universal fun!
JamieMar 1st 2009 4:47PM
That commercial was soooo cool . whoever came up with it was a genius. The commercial makes me want to go out and buy a blackberry.
Jessica TraderMar 1st 2009 3:20PM
I like the ad. I mean if I HAD to watch commercials all day. I don't think it's bad. All's fair in love and war....
CobraJoeMar 1st 2009 3:22PM
I do not understand the controversy? Mac (Apple) has plenty of ads with that dopey looking dude smarmily making fun of the nerd (ala Bill Gates) pushing the PC is a commerical blatantly calling out the competitor. What's RIM / Blackberry afraid of?