The BlackBerry Storm Ad That Might Have Been

[Thanks, Michael]


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Reader Comments (Page 1 of 2)
john said 6:42PM on 2-28-2009
what is the matter with it? looks good to me
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Ken said 2:25PM on 3-01-2009
There is NOTHING wrong with this add. Personally, I think the new Audi ads, although very clever, pack a more blatent jab at Lexus while getting their point across about today's cookie-cutter vehicle designs.
Brian said 7:19PM on 2-28-2009
I agree. I see nothing wrong with the commercial. There's nothing wrong with a little friendly competition.
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Zoe said 7:31PM on 2-28-2009
Wow. that is so not violent. Its hysteracle. people so need to relax.
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sherry said 9:01PM on 2-28-2009
there is nothing wrong with this! I like it a lot!
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blackdog said 7:38PM on 2-28-2009
It is 'over the line' because it portrays a blackberry 'bullet' being shot through an 'Apple'. An 'APPLE' may be coincidental.
But it should indicate (again) that companies are afraid of being called names, but behind the threat is the real threat of being sued and thereby losing lots of money in legal fees to defend the charges.
This is liberalism : "I will use name calling and implied or real threat of lawsuits to silence you because I know better than you what you 'should' be including in your advertisements fo a Blackberry device".
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coyote27 said 1:41AM on 3-01-2009
Blackdog, not only are you wildly presumptive -- blaming liberalism? -- you really have no idea what you're talking about.
Nobody at Blackberry is afraid of being sued. Anybody who has had a whiff of media law training, as any major company's general counsel and said company's outside lawyers have, could tell the good folks at Blackberry there's no potential lawsuit here. The ad makes no claims about their competitor's product or company, ergo there can be no accusation of willfully false or misleading claims. They only infer that their product is far better. If anyone at Blackberry needed a legal opinion on this, there it is (said the guy who not only is the husband of a general counsel, but also learned his media law from the professor who, literally, wrote the book on media law.)
No, the ad probably got rejected for the same reason many similar ads get rejected. Unless they're trying to dent an iconic juggernaut -- Burger King vs. McDonalds, Pepsi vs. Coke -- or are absolutely sure they have the better product, companies tend to get nervous about ads that can be taken as an overt, white-glove slap at the competition. Better to play it safe and just promote your own product, execs feel, than start a potential ad war that can quickly find you on the backpedal.
Also, some exec could be a huge anti-gun, anti-violence type who doesn't want the company associated with the "bullet" imagery. That's certainly happened often enough in U.S. businesses over the last 20 years.
This is a great commercial and similar in spirit to Apple's legendary "1984" ad. I can see, however, why the Blackberry folks chose not to go that route if they were thinking, "Hey, let's make sure we get the bugs out of our stuff first before we get up in Apple's face."
Me said 8:08PM on 2-28-2009
OMG! It's a bloody commercial. I've seen worse on TV shows. Lawsuits?!? Why has that become a way to shut people up from speaking their mind and opinions? It's not violent.
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RIX said 9:23PM on 2-28-2009
WHAT?!!!
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DLP said 2:49PM on 3-01-2009
That was hot!!! They need to air that!!!!
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Jim Powell said 2:07PM on 3-01-2009
What...this is true " bring it on" ad work, if I had something I thought would be better I would certainly make my mark, dogs do, and we are animal lovers right ? This political sensitivty makes me sick!
Run the dad blasted commercial!
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John said 2:20PM on 3-01-2009
It's a GREAT spot!!! Hey BlackBerry, marketing is war!
- Get a pair. John
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Lisa said 7:21AM on 3-02-2009
Violent???? How thin-skinned are we?
I agree John, this is a GREAT spot! Maybe even CLIO worthy...
Bring it on!
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john said 2:39PM on 3-01-2009
WOW
THATS GREAT.
WISH I THOUGHT OF IT.
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farside62 said 2:39PM on 3-01-2009
I want a blackberry just because of this spot.
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roost400ex said 2:51PM on 3-01-2009
I think the ad is awesome, my only problem is if you're gonna come that hard your product better back it up. From what I've read the Storm hasn't so much as kicked the iPhone in the knee so mabye it's better that RIM held off on the ad. I just wish we could move to one unified network rather than all this CDMA, GSM and special "crippled" software (ahem Verizon) crap. Pick the best network and then let the phone manufacturers be able to really compete without having to design the same phone multiple times in many cases for the various carriers and their networks. That way the customer wins with better phones and better service.
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keith said 12:27AM on 3-07-2009
I like it theres nothing wrong or violent about it. Food fights are universal fun!
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Jamie said 4:47PM on 3-01-2009
That commercial was soooo cool . whoever came up with it was a genius. The commercial makes me want to go out and buy a blackberry.
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Jessica Trader said 3:20PM on 3-01-2009
I like the ad. I mean if I HAD to watch commercials all day. I don't think it's bad. All's fair in love and war....
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CobraJoe said 3:22PM on 3-01-2009
I do not understand the controversy? Mac (Apple) has plenty of ads with that dopey looking dude smarmily making fun of the nerd (ala Bill Gates) pushing the PC is a commerical blatantly calling out the competitor. What's RIM / Blackberry afraid of?
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