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Americans Watch 151 Hours of TV Per Month, an All-Time High


The Nielsen Company released a report Monday revealing that (surprise!) Americans watch more TV than ever. But, terms such as couch potato and boob tube (does anyone even use that anymore?) may soon become quaint colloquialisms as viewers explore new mediums.

The Nielsen report reveals that while the average American watches an all-time high of more than 151 hours of television per month (last year, the average was 145 hours per month), he also watches three hours of Internet video a month, and video on mobile devices for four hours. Mobile viewing witnessed the largest jump in consumers with a 9-percent increase from the previous quarter.

Delving further into the numbers reveals interesting patterns. First, television viewing increases with age. Teenagers (12-to-17-year-olds) watch 103 hours of TV a month, compared to 207 hours (that's nearly seven hours a day) for those 65 and older. Internet and mobile viewing, conversely, decrease with age. The teen bracket watches about six-and-a-half hours of mobile video per month, compared to only three hours for those in the next age group, 18 to 24. The 18-to-24-year old group also watches Internet video for five hours per month, a number which steadily drops to only 2:34 for those aged 45-54.



Another shocking revelation in the study reports that 65-percent of online video viewing occurs during the nine-to-five, Monday-through-Friday workweek. With all of the recession discussion, at least something might be brightening the sprits of working Americans. [From: LATimes.com]

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Tags: nielsen, nielsen ratings, Nielsen Report, NielsenRatings, NielsenReport, studies, surveys, television, television ratings, TelevisionRatings, top, trends, tv, tv ratings, TvRatings

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