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Annoying Pop-Up Ads Are Back, With a Vengeance

Return of the Revenge of the Attack of the Pop-Ups Ad
You thought the days of the pop-up ads were over didn't you? You thought, "I got my fancy browser with the built in pop up blocker. I got me Google Toolbar and it's got a pop up blocker too." What more could you need?

Well, in case you haven't noticed, pop-ups are coming back worse than before, and one of the companies responsible is Adimpact. The business makes software specially designed to feed pop-ups to Web sites using technology that modern pop-up blocking techniques can't stop. The company primarily uses DHTML, or dynamic HTML, the same technique used to create mouse-over animations and drop down menus on other Web sites.

We hope someone will figure out a way to stop the Adimpact madness before it spreads to any more sites (current high-profile accounts include IMDB) and returns us to the online hell that was the '90s. [From: Den of Geek via Slashdot]

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Tags: advertising, customer service, CustomerService, pop-ups, web



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