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Seinfeld/Gates Ads Far From A Hit

by Peter Mychalcewycz on February 5, 2009 at 04:19 PM


Most of you have seen the Microsoft ads featuring Bill Gates and Jerry Seinfeld doing nothing in particular. While the ads weren't spectacular, they were pretty darn funny. The American public seemed to disagree, and the ads were pulled pretty quickly. Now, we may know why.

In a recent New York Times article, the market research company Brand Keys found that the "Shoe Circus" ad featuring Seinfeld and Gates missed the mark with consumers. The company actually said the ad "failed miserably," but we didn't want to hurt anyone's feelings. According to the report, both PC and MAC users had a "more negative perception of Microsoft in the areas of innovation, technology, trouble-free design, and warranty and pricing." We have no idea how you judge such a simple ad on so many intricate levels, but they are the experts.

If nothing else, the ads generated buzz. Perhaps that is all Bill Gates wanted. [From: download squad]

Tags: advertising, bill gates, BillGates, jerry seinfeld, JerrySeinfeld, top

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