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Christians Renounce GoDaddy Over Racy Super Bowl Ads


If you've spent any of the last couple of years on the surface of the Earth breathing and talking to people (as opposed to hiding in the depths of the planet with the mole people), you've no doubt heard of GoDaddy and its tradition of airing risque ads during the Super Bowl. The ads always generated quite a bit of attention -- one was even pulled by the network before it could air -- but this year's pair of ads featuring auto racer Danica Patrick may have generated more attention than the Web hosting company would have liked.

The ads, one of which features Patrick stripping and taking a shower, sparked the ire of Christian groups and organizations, and these groups are now pulling their sites and e-mail services off of the hosting company's servers. Brian Harrell, who manages Web and e-mail hosting for dozens of churches and faith-based organizations, says that up to 60 of his clients have already requested that their services be moved to another provider.

Harrell even wrote a strongly-worded letter to GoDaddy in which he called the president of the company "a sex addict or pervert," and ended by telling the company, "...you ALL have to be judged for your sins when you die."

Really, the most shocking thing to us is that the hordes of Christians using GoDaddy waited until now to dump their service. Check out the gallery below for a look at some other controversial companies that were the subject of bans and boycotts. [From: Wired]

Anti-Corporate Protests and Boycotts

    Motrin Ad Pulled Due to Online Protests
    In November of last year, mothers took to the Twitter-streets in protest of a Motrin video advertisement that, they claimed, belittled young mothers. In no time, Johnson and Johnson took down the ad, posting a letter of apology.

    Apple Pulls "You Can't Be Too Thin" Ads
    In 2007, after airing an ill-advised ad campaign for their new line of iMacs that featured the tag line "You Can't Be Too Thin," Apple received innumerable complaints, including one from the Alliance for Eating Disorders Awareness. The ads were promptly pulled.

    Boycotting Sellers Dent eBay's Business
    In February of last year, eBay sellers banded in a boycott after the Web site laid claim to higher commissions on sold goods and eliminated sellers' ability to give negative feedback to buyers. In just one week, eBay's listings dropped by 13 percent.

    Students Stage Virtual Protest on Facebook
    Disturbed by HSBC's suspension of their free overdraft protection, collegiate customers of the bank launched a Facebook protest in 2007. Backed by the National Union of Students, the online protest won out as HSBC decided to maintain the policy.

    Facebook Lactivists Take Protests to the Street Over Breastfeeding Pictures
    Last month, self-described "lactivists" set up shop outside Facebook's headquarters to protest the site's removal of all images containing breastfeeding mothers.


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Tags: advertisement, boycott, christian, godaddy, super bowl, super bowl ads, SuperBowl, SuperBowlAds, top

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