Worst Super Bowl Ads, Ever
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In order to play it safe, companies sometimes opt for a broad pop-cultural reference, but this spot for Sobe Life Water proves even Michael Jackson's "Thriller" can bomb when it involves Naomi Campbell's awkward dancing, a gang of CGI lizards, and no context whatsoever.





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Comments
7
Subscribe to commentsb000catJan 31st 2009 11:21AM
I actually liked this commercial other than naomi campbell in it. If they had left her out of it, I d say it would be a top 10 best commercial rather than a top 10 worst.
xoheartinohioxoFeb 2nd 2009 7:44AM
I agree, I think that if Naomi Campbell wasn't in it, the commercial would be much better.
Brandon PringleJan 31st 2009 2:14AM
I totally disagree with this. I thought the Sobe commercial was awesome
egloskerryFeb 1st 2009 1:16PM
Yeah I didn't get this commercial when it came out. It makes no sense. What does this vitamin water have to do with a model, lizards, or pop songs?
ariFeb 3rd 2009 2:27AM
goodness i hate this commercial!!!! what the hell does all of that have to do with the drink?! i swear, it took be about 15 watches to remember after it was over what the commercial was even for. it makes no sense, and what the hell would naomi campbell be doing with a bunch of lizards? and how the hell does the drink make lizards do that thriller dance? so drinking it makes you into a zombie? ugh. *rant over*
coebereFeb 4th 2009 3:42PM
I liked this commercial. Would have been great if they could have gotten Michael Jackson to do it.
sfcatFeb 7th 2009 10:48AM
I always liked this commercial. the dancing lizards make me smile every time. I don't care about naomi campbell. Love it when the one lizard eats the grasshopper. It made sense to me; simple message, drinking their water thrills you, makes you energetic. And the lizard is their logo.