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No More Boobs or Booty on Apple's App Store

by Tim Stevens on January 28, 2009 at 06:02 PM


Apple's App Store was meant to appease would-be iPhone developers who were angry about the company's restrictive lock-down of the handset. Through the App Store, developers can get their applications running, but many are still frustrated by the company's draconian censorship rules, rules that forced developer John Atherton not to change his app, but to change his advertising.

We've covered App Store censorship before, asin the case of David Carnoy's book that had to be edited before going live. Similarly, Atherton was required to edit the advertising for his 'Wobble' application. The app allows users to make any section of a photo jiggle when the iPhone itself is shaken. You can imagine for yourself the intended application, but the advertising video included above, as well as the text advertising the app, left no doubt. Apple required Atherton to remove any reference to "boobs" or "booty" in the advertisement. That's unfortunate as far as free speech goes, but a small price for Atherton to pay in order to keep his app in the Japanese App Store's top spot. [From: TechCrunch]

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Tags: app store, apple app store, AppleAppStore, AppStore, censorship, iphone, wobble

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