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LEGO Batman Video Game Harmful To Children?

Every year, Campaign for a Commercial-Free Childhood (CCFC) gives out the TOADY award for worst toy. The lucky winner is plucked from thousands considered to be Toys Oppressive And Destructive to Young Children. It's kind of like the Razzies for toys, only CCFC isn't laughing when it hands out its awards.

The top nominees for this years TOADY award are all pretty bad, but one in particular caught our attention. It's LEGO Batman, and here's what CCFC had to say about it:

"How do you turn the ultimate creative toy into a symbol of commercialized childhood? Begin by partnering with media companies to sell that toy in branded kits designed for recreating movies like Star Wars, rather than creative construction. Then, dispense with hands-on building altogether by turning your toy into a video game so that instead of deciding what to build next, children choose which cyber weapons to use to beat up their opponent. Finally, ignore the fact it was rated suitable for ages 10 & up and partner with McDonald's for a Happy Meal toy giveaway to simultaneously promote the video game, junk food, and the violent 'Dark Knight' movie series to preschoolers."


Look, we grew up with LEGO. Today's kids want video games. LEGO gave them a video game. That said, we can't seem to find much wrong (like anything) with CCFC's critique. The only thing missing was a condemnation of the lazy parents that buy mind-numbing garbage for their impressionable children. Toy companies are going to sell what people are buying. It's that simple. [From: joystiq.com]

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