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Match.com Launches Free Dating Site

by Terrence O'Brien on January 17, 2009 at 02:01 PM

Match.com Launches Free Dating Site
It's kind of amazing to us that pay-for Internet dating sites have survived at all. Between MySpace, Facebook, Craigslist, and the myriad of free straightforward dating sites (like Plentyoffish, OkCupid, and Mingle2), that Match.com and eHarmony are still going is quite surprising.

Match.com is hedging its bets in the deflating economy by unveiling its new free dating service, Down to Earth. Being new on the scene, Down to Earth doesn't have the user base that Match.com has, but it does offer a RealRatings system to keep members honest. After meeting a person, you'll be able to rank their profile and photos on a scale of one star (she stole this photo from Playboy) to five stars (his nose hair really is that long) based on its accuracy.

We can't help but feel the writing is on the wall for pay-for dating services, but then again we assumed they would have bitten the dust long ago. And you know what they say, "when you assume..." [From: WalletPop]

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Tags: dating, down to earth, DownToEarth, free, match.com, online dating, OnlineDating

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