Audio/Video, Celebrities, Portable Audio, CES 2009
Dr. Dre Has Just One Thing to Say About His New Earbuds

Late Wednesday night, we gathered in a swank penthouse suite at Las Vegas's Paris Hotel and Casino with Dr. Dre, Interscope-Geffen-A&M chairman Jimmy Iovine and Monster Cable Products' Noel and Kevin Lee to discuss the new Beats by Dr. Dre earbuds. The earbuds are the second offering in the Beats product line, following the headphones released last year.
While the good Dr. wasn't exactly plugging away at prototypes in the Monster laboratories, he did have the company's designers striving to please him for over two years until he was satisfied with the product. "We knew that if we could get headphones to feel the way Dre wants them to feel, we'd have a home run," Iovine explained.
Monster CEO Noah Lee elaborated on the technical specs: "[Dre and Iovine] are demanding not only a deep bass, but the transient kick of the bass. You can feel it. It's not dry; it's not surgical; it's warm." According to Lee, the earbuds' design hinges on a holistic understanding of the devices and the ear itself, using the ear canal as the phones' "resonance chamber."
That being said, we're music listeners, not producers, so we asked Dr. Dre if he ever used them in the studio.
"After a mixing session, I test them out," he assured us. "I used to go out to the car." The Doctor may be a man of few words, but when it comes to headphones, we'll trust his prescription.


