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CES 2009

Hands-On With Mattel's Mind Flex

Hands-On With Mattel's MINDFLEX

Mattel was on hand showing off a pile of new toys at CES to be released in the fall. Easily the most intriguing is the Mind Flex, the perfect toy for someone who loves puzzles but hates themselves. With the Mind Flex, you guide a foam ball through a completely customizable obstacle course, using your mind to levitate it along the way. We got a little hands-on time with it and put it through its paces.

The first step is strapping a set of sensors to your head, including two that clip to your earlobes. These sensors measure theta wave activity in your brain and the more you concentrate, the further it lifts the ball in the air. The sensors are much lighter than they look but the ear clips made us a little uncomfortable. Plus, it's impossible not to look like a dork with this thing on your head.


After we figured out how to make the ball levitate, which we never quite mastered, we were then told that we had to turn a knob to move the ball forward through the obstacle course. Suffice to say, by the end of the five minute demo we were flipping the game the bird and never made it through that first hoop.

The Mind Flex will be hitting store shelves in the fall for $79.99. We'll probably get one when it comes out and hate ourselves for it later when it consumes our every waking moment.

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