Is 'The Dark Knight' Saving Blu-ray?

Holiday related price cuts, and the cost suppression related to the declining economy, have helped put Blu-ray within the budget of consumers, but most of the thanks can probably be laid at the feet of 'The Dark Knight.' The latest installment in the Batman series, which features the final performance by Heath Ledger, hit store shelves this month and sold remarkably well. The high sales figures don't shock anyone, but what is surprising is that 12.6 percent of the copies sold world-wide were on Blu-ray. That's 1.7 million Blu-ray copies of 'The Dark Knight' sold in one month. Many that may find themselves under someone's Christmas tree.
It's still a little early to tell, but Batman may do for Blu-ray what 'The Matrix' did for DVD. [From: BetaNews]





Whitney Houston Dead: Singer Dies at 48, Body Found in Beverly Hilton Hotel
Whitney Houston Autopsy: Cause of Death Determined?
Whitney Houston, Bobbi Kristina: Late Singer's Daughter Hospitalized
Whitney Houston Dead: Stars React to Legend's Sudden Death
Adele Five-Year Break? Singer Plans to Focus on Relationship, Write 'Happy Record'
Jennifer Hudson Whitney Tribute: Grammy President Reveals Why Singer Was Chosen for Musical Memorial
Grammy 2012 Winners' List: Adele Sweeps Music's Biggest Night
5-Hour Energy: A Success Equal Parts Caffeine, Chemistry and Meditation
3 Economic Misconceptions That Need to Die
People With Easy-To-Pronounce Names More Likely To Succeed, Study Says















Comments
6
Subscribe to commentsdjney28Dec 23rd 2008 6:55PM
Blu Ray is to expensive.
Rob78Dec 23rd 2008 8:26PM
Not to mention the copies sold on Vudu and Apple TV. Downloads are already bigger title-wise than all of the available Blu-ray discs. I'm surprised anyone would spend money on DVD or Blu-ray when the market is moving away from discs.
RollinsDec 23rd 2008 10:59PM
Because compared to Blu-Ray, downloads still look and sound far worse. Oh, and some people still like to have physical representations of their movies. I was going to say that some people like to actually own their movies, but HDCP isn't much better than the DRM placed on downloads.
mattDec 23rd 2008 8:42PM
oh give me a break terrance.i dont know where you get your information or obviously you were an hd-dvd supporter but blu ray was doing pretty damn good even before the dark knight even came out...check your sources a little better next time..
JayDec 24th 2008 12:10AM
Blu-Ray was NOT doing good before Dark Knight came out, is just so happened that price and the Dark Knight release coincided with the holidays and price cuts.
On another note while the market will eventually shift towards downloads and streaming, do you honestly think you're gonna have the bandwidth to stream 1080p anytime soon? I love hulu and streaming but if I'm watching a movie and want great video and audio quality, I'm going with a blu-ray player. If you hate blu-ray that's fine, but don't come crying when people are asking you why your movies look like crap on your new LCD or Plasma
DonaldDec 24th 2008 11:53PM
Blue-Ray caught on well before the release of The Dark Knight mainly due to the fact that the porn industry was backing it and as history has shown whatever the porn industry backs is what becomes sucessful...take dvd's for example.