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Research Reveals Most YouTube Viewing Done at Work

by Terrence O'Brien on December 18, 2008 at 02:00 PM

Work Most Popular Place to Watch YouTube
We promise not to tell your boss, but we know your dirty little secret. You spend a good chunk of your day at work watching viral videos on YouTube, don't you? DON'T YOU?!?

Sorry, all we're trying to say is we have the research. We have the proof that you most likely are wasting your employer's time with videos like those on this list. According to Nielsen, 65-percent of you watch videos during work hours (defined as 9am-5pm Monday to Friday). Granted, 35-percent watch during the period of 12pm-2pm, which we assume means you're watching on lunch break, but there is a significant amount of video watching being done outside the midday break.

The Nielsen study reinforces just how great an investment YouTube was for Google. Predictably, YouTube topped the list of destinations for online video with over 5 billion streams, spanking second place Fow, coming in with a lowly 250 million views. [From: Ars Technica]

Tags: nielsen, research, survey, video, viral video, ViralVideo, youtube

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