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Apple Announces Final MacWorld, Steve Jobs Won't Deliver Keynote
Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.
Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.
[Thanks, JBCornelius]
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Comments
13
Subscribe to commentssfcatDec 17th 2008 7:54AM
That's a shame, I've always enjoyed Jobs' keynote addresses.
shaunisadirtyDec 17th 2008 9:33AM
Good. Jobs' keynotes always sucked. I don't think I could stand listening to another speech about a "gorgeous" screen or the "funnest" ipod ever.
MatthewDec 17th 2008 10:06AM
@shaunisadirty: You couldn't stand listening to another speech like that...? Um, who is MAKING you listen to the speech?
Anyway, this Switched article is a little misleading:
"...thus marking a quiet end to a conference that's been the launching point..."
The conference is NOT ending. Apple is just not going to attend. There's still hundreds of Mac- and iPod-related hardware and software companies that will attend. It just probably won't be as big.
RichieDec 17th 2008 3:08PM
Im sure Louis, Gilbert, Booger and the other Tri-Lambs will have something too say about this!
SonnyDec 17th 2008 3:18PM
I've always liked the concept of the "Outsider" which Apple has represented so well, even during the inevitable financial ups and downs it's gone through. Jobs is the ultimate icon of iconoclasm and eccentricity and I applaud him, even though such focus on "self" (personal ego) and away from the economic realities of the marketplace has equally been his hallmark...and his occasional undoing. His keynotes will be missed.
BHarrisonDec 17th 2008 5:16PM
Perhaps Steve Jobs is merely posturing for what he perceives as the future market conditions. It's easier to scale back a little than to try to dig out of a big economic hole . . . as many are discovering.
Skipboe910Dec 18th 2008 7:43AM
Apple's Press Release is a bunch of 'corporate board' B.S....
The most refreshing Company in this whole industry has been Apple Corp. Now we will just have Pabulum and Corporate Speak fed to us... and 'plastic creativity' versus genuine creativity. I knew Steve decades ago, and as well Bill and Scott... And Now Apple is going to go the 'way' that moves to the 'out of touch' arena.
Now 'we' are going to be told "what will be good for us".
mDec 17th 2008 7:12PM
WHY THE REAL CEO TOOK THE MONEY AND RAN LIKE THE OTHER CEO S
MarcDec 17th 2008 7:54PM
I still question Jobs health and before any of you start carrying on (too late), get THAT issue settled. I don't care WHAT the official corporate statement is.
Andre La PlumeDec 18th 2008 6:11AM
Trade shows in all fields are not what they used to be. You can get most any info on the internet without traveling to a show. We've cut back from 6-8 to 2 per year. Too expensive without enough of a return.
JIMDec 21st 2008 12:40AM
THAT'S LIKE HAVING A CART AND A HORSE AND DUMPING THE HORSE ,THE HORSE IS GOING TO PASS YOU BY WITH ANOTHER CART .....GOOD LUCK !!!
Al SchraderDec 21st 2008 4:09AM
Steve Jobs started Apple in his dad's garage.
The technology I have in my garage lab would blow your mind....
alfredschrader@aol.com
penelope panatoskiDec 22nd 2008 9:40AM
Bad move on Apples part. Tradeshows are not a sappy, romanced thing of the past when men traveled over ice capped mountains and thru deserts from all directions to converge for a wheel and deal at the 'market'. It still happens today. It is absolutely necessary to meet people in person, shake hands, smile, swindle, deal, see and be seen. Anyone dropping out of tradeshows, is dropping out of business. Bad, bad idea.