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Text Message 'TeleMarketing' on the Rise

by Lee Bains on December 10, 2008 at 02:07 PM


Marketing strategists are increasingly turning their attentions to the medium of text messaging, Textually.org reports, going off a tip from AdWeek.

Marketing types have begun to use texts as a way to advertise, offer coupons and, in some instances, facilitate the purchase of goods, according to a recent Nielsen report. At present, Coca-Cola, for example, boasts a text message list of over one million cell subscribers. With the ever-increasing numbers of avid texters in the US and Europe, this trend is not terribly surprising.

Let's just hope the government steps up and establishes a 'Do Not Text' list before this thing gets out of control. [From: AdWeek via Textually.org]

Tags: advertising, marketing, texting

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