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Dating Sites Getting Busier, Thanks to Market Drops


In the midst of the financial crisis, one line of business is reporting record revenues; increasingly, folks worried over the economy are looking for love on dating Web sites, according to Reuters.

While the Dow dropped by over four percent in the third quarter of 2008, making for a total decrease of 35-percent this year, PerfectMatch.com saw membership boom with a 47-percent increase in the third quarter. Similarly, Match.com executives report that November offered the largest membership spurt in seven years, while the folks at eHarmony.com note that, on days that the Dow drops significantly, the site's traffic increases.
"It makes a lot of sense. People seek out companionship in times of stress," eHarmony senior research scientist Gian Gonzaga told Reuters.

Experts also note that cash-strapped daters prefer to do their preliminary courtship online, avoiding the costs of meals, drinks or movies until they find suitable dates.

Although we don't have any data to back it up, we'd imagine that, with the unemployment rate being so high, you will have greater success on these sites if you claim a career with strong job-security -- like working for a dating site, for instance. [From: Reuters]

Tags: dating, economics, eharmony, match, relationships, top, web

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