For years now, companies have sought to produce the most engaging advertisement on the eve of the Super Bowl here in America. In just a few months, however, they'll be vying for something else -- your clicks. Canadian sportscaster Le Réseau des Sports has confirmed that both SD and HD broadcasts of Super Bowl XLIII will feature commercials that are "enabled with interactive functionality permitting viewers to opt-in and hyperlink directly from the RDS network to long-form video content." Additionally, viewers will be able to bookmark that content for future viewing. Details of how the links and on-demand material will work are still fuzzy, but it's apt to function a lot like the TV-to-Internet ad platform that's already out courtesy of Backchannelmedia. The bar just got raised a few rungs higher, and we're pretty stoked to see what happens next.
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Subscribe to commentsVictor W.Feb 2nd 2009 1:06AM
Any sign that the stock market will turn around this year? According to this simple guide, the Dow Jones industrial average rises in years when an original member of the National Football League wins the Super Bowl. Most people wouldn't think to get a payday loan to buy stocks with – but you may want to think about it, or at least buying some stock next Monday. Monday itself won't be important, because the day before is Super Bowl Sunday, and most people will be watching the Super Bowl ads. Typically, if a Super bowl ad is well received, the price on the stock market for shares in that company goes up, faster than you can get a payday loan. Good news for Wall Street, because the market has dropping so much that those boys might need a payday loan for their next gold-plated back scratcher.