Reader Comments (Page 1 of 1)

I wonder what type of market research WB has done. Are the consumers being targeted, (college students), currently purchasing songs online? If so, how many songs do they purchase per month?
What will the 'tax' be? At say $3 per month, the music label is betting that the consumer currently purchases less than 3 songs per month, or they will be losing money. If the label gives up unlimited downloads for $3 per month, the recording artist loses out. It would not make sense to sign to this label. If WB is attempting to make up for losses through internet piracy, they need to implement the current technology that exists for eliminating piracy altogether. There has to me more to this story that meets the eye. Or, there is much less business sense at WB than meets the eye. I am guessing that it is a combination of the two. For those who wonder why the music industry is losing money, even with record numbers of consumers...just look at the price of their product. The price per single ($.99) is actually less than what is was 30 years ago ($2.25 for a 45 with 2 songs).