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Mall Displaying Mugshots of Convicted Shoplifters


Finding an effective way to deter crime is obviously preferable to stopping a crime in progress. The question is, how do you do it? At home, people bar their windows, put up "Beware of Dog" signs, and conspicuously display security system signage in hopes of scaring off criminals before they commit a crime. But what if you're a shop owner inside a mall? The Staten Island district attorney thinks he has the solution: advertise criminal mugshots on HDTVs throughout the building.

Already in effect at the Staten Island Mall on 11 in-mall displays, district attorney Daniel Donovan used $8000.00 of forfeited criminal money to buy the "ads." By mid-January, the selected mugshots will have been shown over two million times to an uncountable number of shoppers. The company serving the incriminating photos, Adspace Digital Mall Network, owns numerous video displays in 105 malls across 39 cities, so if proven successful, chances are you'll be seeing eye-to-eye with the mugshots of some convicted local criminals.

While we can generally see the benefits of this concept, there are many variables here that have to be taken into consideration. Kara Gotsch, advocacy director of The Sentencing Project, a civil liberties group makes one especially good point: "Their sentence was whatever the judge gave them. This is punishment above and beyond," said Gotsch . "It's stigmatizing these people." Even though Donovon stresses that only chronic cases are getting the ad treatment, don't people deserve the right to start over? [From: WalletPop]

Tags: ads, advertising, crime, hdtv, shopping

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