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Despite Economic Slump, Online Black Friday Sales Up

by Tim Stevens on December 1, 2008 at 10:30 AM

Online Holiday Sales Up 2 Percent vs. Last Year, Down Overall
Okay, so you don't need us to tell you that the economy is in dire straights at the moment. But, perhaps we can be the bearer of a wee bit of good news on this Cyber Monday. While online holiday sales have been down this year compared to November of 2007, sales on Thanksgiving day and Black Friday were actually up -- just not enough to offset the decline.

Online sales for the period covering November 27 and 28 were up two percent over last year, a combined $822 million. But, the preceding days in the month were down four percent, $10.4 billion this year compared to $10.8 billion last year. Interestingly, according to the report from comScore, online Black Friday shoppers tended to sleep in, being most active at Noon-4pm in the afternoon. That's a stark contrast to the average buying experience most associate with that holiest of shopping days -- getting up at 2:00am to stand in the cold in a long line of bargain hunters. [From: comScore]

Tags: black friday, BlackFriday, business, comScore, cyber monday, CyberMonday, economy, online sales, online shopping, OnlineSales, OnlineShopping, shopping

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