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TV Viewership on the Rise, According to Nielsen



Last week, Nielsen reported that U.S. residents are watching TV more than ever.

According to the Nielsen press release, last year, the average U.S. household watched eight hours and 18 minutes of TV a day
. Meanwhile, an individual, on average, watched 142 hours of TV per month. That works out to over 58 hours per week, which essentially means that Joe Six-Pack is spending more time in front of the boob tube as he spends at his job (according to a 2007 study by Microsoft, the average American spends 45 hours per week at work). Mobile and Internet television usage is also up, the report indicates, to averages of three and 27 hours a month, respectively.

With the economic troubles that have befallen us over the last several months, we aren't all that surprised. With an increasing number of individuals and families struggling to buy groceries and pay bills, it stands to reason that folks are staying in more. [From: Wired Blog]

How many hours per week do you spend watching TV?
1-525 (27.5%)
5-1022 (24.2%)
10-208 (8.8%)
More than 2029 (31.9%)
I don't watch any TV7 (7.7%)



Tags: nielsen, research, studies, trends, tv habits, tv-watching, TvHabits

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