Motrin Ad Pulled Due to Online Protests
Antagonist online response to a recent Motrin advertisement has led Johnson & Johnson to pull the offending ad and offer a public apology, reports All Things Digital.
The ad in question, which features a narrator complaining of the body pains experienced by mothers who carry their babies in modern-day papooses, riled up lots of folks, creating a furor in the blogosphere and Twitterdom. In fact, in the time it took to enter "Motrin" into the search field and wait for the page to load, the search page at Twitter yielded eight new results. It yielded 41 new results in the time it took us to write this sentence.
Due to this online outpouring of frustration, Johnson and Johnson temporarily took down Motrin's Web site to purge the video from the site, and to offer the following statement (after the break):
"'With regard to the recent Motrin advertisement, we have heard you.With these kinds of immediate results, we should only hope that Twittering and blogging parents could turn their efforts to a more substantive online cause. [From: All Things Digital]
On behalf of McNeil Consumer Healthcare and all of us who work on the Motrin Brand, please accept our sincere apology.
We have heard your concerns about the ad that was featured on our website. We are parents ourselves and we take feedback from moms very seriously.
We are in process [sic] of removing this ad from all media. It will, unfortunately, take a bit of time to remove it from our magazine advertising, as it is on newsstands and in distribution.
Thank you for your feedback. It's very important to us.'
Sincerely,
Kathy Widmer
Vice President of Marketing,
McNeil Consumer Healthcare"


