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Online Video Second Only to Television for Election Updates

by Kaiser Hwang on November 2, 2008 at 06:01 PM

While online video has obviously grown exponentially in popularity (especially when it comes to entertainment), a new survey conducted by Cisco shows that it's also become the second most-used resource for more serious matters -- in this case, the presidential election.

The survey, which polled 1,832 registered voters, reveals a number of intriguing trends such as Democrats mostly using traditional news sites and social networking sites to find election-related videos, while Republicans leaned towards search engines for their videos. The results also show that online videos are used more as a resource than newspapers/magazines, radio, and mobile devices, with only television topping its numbers.

Of course, like any survey, these results are in no way definitive of anything, really. Like the old adage goes, 76 percent of all statistics are wrong. That said, no one can deny that online video is here to stay. And with newer generations of people inherently being more tech-savvy than the last, the only direction it has to go is up. Check out the full survey for more numbers, graphs, and question-answers. [From: ArsTechnica]

Tags: elections, politics, research, survey, video, web, youtube

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