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Wii Sales Still Strong Despite Slowing Economy: Big Money For Nintendo

by Will Safer on October 31, 2008 at 04:26 PM



ExxonMobil isn't the only company registering record profits -- video-game maker Nintendo reports today it will achieve record profits, largely fueled by consumer demand for the Wii platform, when its fiscal year ends next March, with about $3.6 billion flowing into the Japanese company's coffers.

While most entertainment and media companies expect a downturn this quarter, Nintendo attributes its brisk sales to the overwhelming popularity of its Wii and Nintendo DS handheld gaming device. Even with a stronger Japanese Yen making the exchange rate a little harsher for Japanese companies, Nintendo's projected earnings are still 36-percent higher than last year's.

But that's just dollar talk. What about actual units sold? 27.5 million Wii platforms spells big-time popularity to us, and we know what all those gamers are playing: Nintendo is selling 100,000 copies of Wii Fit every week. That's a lot of people who are sort of exercising with the gaming system. [From: AOL News.]

Tags: economy, Japan, nintendo, Nintendo Wii, NintendoWii, profit, wii fit, WiiFit

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