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Ebay's Controversial New(ish) Rating System Is Kicking Off Small Sellers


In January 2008, eBay instituted a new policy that effectively de-lists (a.k.a. shuts down) sellers whose Detailed Seller Rating (DSR) ratings fall below 4.3 on a 5 point scale. An eBayer's DSR is judged on four categories: whether the item is as described, communication is good, shipping time is reasonable, and shipping and handling charges are appropriate. A 5 is great, a 4 is reasonable and a 3 is neutral. Receiving a string of 4s can easily drop a rating below 4.3 and knock out the seller, who in most cases relies on eBay as their main source of income.

There have been grumbles since the policy was implemented in January, but according to a recent article in Business Week, the sellers are becoming increasingly vocal in their frustration. The tightening of the credit markets, drop in consumer spending, and higher fees have fueled the frustration. The biggest complaint centers on the shipping and handling charge, with which many of the smaller sellers are having a difficult time keeping costs down, resulting in 3s and 4s on the ratings. Larger operations such as actual brick and mortar retail stores can offer free shipping and still come out ahead.

Many of the sellers knocked off of eBay's sellers list are finding it extremely difficult to contest these expulsions as a result of eBay's canned e-mail responses and frustrating mazes of automated phone trees. The article cites examples of sellers who wake up one morning to find that access to their sellers' accounts is denied.

Some welcome the harsher policy, believing that the stricter rules boost buyer confidence, creating a more robust commercial environment.

For those who are done with eBay, there are two options: Sign up for the "I hate ebay" communities, or get back to business on auction sites like Shopify, established in 2006 by disgruntled former eBayer Tobi Luetke. Luetke used to sell snowboards on eBay out of his Ottawa garage until he became frustrated with paying commissions and the obstacles to building a community of clients through eBay. Shopify now has 3,000 active sellers.

EBay will, on average, take 15-percent of fees on a sale, prompting many to start calling eBay, "Feebay". The message boards are announcing the end of an era, calling for the head of CEO John Donahoe, who succeeded Meg Whitman in March 2008. You do have other options, like Shopify, Wigix, SeeAuctions, and EveryplaceIsell. Maybe these shopping sites will help recapture some of that early eBay magic. [From: Business Week]

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