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One Year Later, Radiohead's Music Experiment Hailed as Big Success

by Peter Mychalcewycz on October 16, 2008 at 06:29 PM



At this year's You are in Control conference, in Iceland, Warner Chappell will tell the world what our three-year-old golden retriever already knows...The groundbreaking release of Radiohead's 'In Rainbows', though not flawless, was a massive success. For those of you who don't know what we're talking about, here's a little back story...

A year ago, Radiohead released its newest album on its Web site. That's nothing new. What was new was that the it implemented a "pay what you like" pricing program. Fans could literally pay whatever they wanted for the album. We will spare you the industry jargon that we can't understand and get to the statistics that matter most.
  • 1.75 million physical CD's have been sold so far.
  • Total Sales to date: 3 million
  • Number of fans to view Radiohead on tour: 1.2 million
When you combine musical genius, business savvy and a little nerve, amazing things can happen. And by amazing things, we mean a lot of money. [From: Music Ally]

Tags: music, online music, OnlineMusic, radiohead

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