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Study Shows 43-Percent of Women Prefer Macs

by Kaiser Hwang on October 14, 2008 at 04:31 PM


When it comes to computing technology, the general stereotype is that it's more a male-dominated culture. And in general, from the number of software companies and trade events we've worked at/attended, it's a fairly accurate assumption. But in these connected times, everyone -- yes, even that middle-school child with a phone that's better than yours -- is tied to technology, regardless of gender.

So what brands are women into besides Kodak? Apple. According to a survey conducted at a Canadian university, 43-percent of women prefer Apple laptops over PCs. Details were not given as to why women would prefer devices with incredibly classy looks and are known to "just work," but maybe today's event will shed some light on the subject.

It must be noted that this survey was conducted with a random sampling of only seven women, so the results are far from definitive. If our last visit to the SF Apple store was any indication, though, 43-percent seems like way too low a number. [From: TUAW]

Tags: apple, mac, studies, study, surveys

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