Switched has a new home! Huffpost Tech.

Click here to visit the new home of Switched!

Hot on HuffPost Tech:

See More Stories
AOL Tech

Popular Online? Google Wants Your Adspace

by Tim Stevens on October 6, 2008 at 11:37 AM

Popular online? Google Wants Your Adspace.Google has of course made a name for itself through its search-based technical innovations. But, many of its most impressive tricks reside behind the scenes in the way it sells and delivers advertising, funding its future growth. A recently revealed patent application has shed a little light on what could be a tie-in to social networks, making people who are popular online more valuable ad recipients than everyone else.

The idea is simple: Those who have lots of friends in MySpace, Facebook, or the like, or who are particularly active on large forums, will have advertising space that's more valuable than your average, isolated Internet-izen. The patent was applied for 18 months ago, and for its part Google is downplaying the application, saying that it gets dozens of patents each year to protect its interests but that many don't go anywhere. We just hope those heavily-networked types get something of a kickback -- not just pages and pages full of ads. [From: NEWS.com.au]

Tags: advertising, adwords, facebook, google, myspace, social networking, SocialNetworking

HuffPost AOL Social News Most Popular