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Apple Threatens to Close iTunes Over Increased Royalty Rates


The Copyright Royalty Board (CRB), a three person panel that controls royalty rates for music sales, is set to make a judgment today that could potentially raise royalty rates on digital music by 66-percent. Currently, the rate rests at 9 cents per track, but the National Music Publishers' Association wants the rate raised to 15 cents.

The problem is that someone, either the consumer, the record companies, or digital music resellers, will have to absorb the cost. Apple, in particular, is livid with the possibility of this increase. The purveyors of the iPod and the iTunes music store claim that they already pay 70-percent of the revenue from iTunes to the record companies and that the rate increase could cause iTunes to cease being profitable. If that became the case, Apple has said they would consider closing the iTunes store.

Apple believes that the rate increase would force them to raise prices, which would drive the number of purchases down. According to the Industry Standard Apple vice president, Eddy Cue, said "Apple... is in this business to make money, and most likely would not continue to operate [the store] if it were no longer possible to do so profitably."

It's hard to believe that Apple would simply shutdown a property that it has spent so much time and manpower developing, but the threat to close down the world's most popular digital music store is a significant one. Even if it's an empty threat. [From: Industry Standard]

Update:
Well, the CRB came back with a decision today that should make Apple (and RealNetworks, and Napster, etc...) very happy. The board voted to freeze the royalty rate at 9.1 cents per track, where it will stay for at least the next five years.

Tags: apple, itunes, music, royalties

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