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'Vogue' Branding Itself on Internet TV

by Tim Stevens on September 28, 2008 at 07:28 PM

Vogue Branding Itself on Internet TV
To say that online video emporium YouTube is well established would be an understatement, and the same could be applied to fashion empire 'Vogue' in the print realm. But,where there always seems to be someone new ready to get online and click on over and get Rick-Rolled, more and more are canceling their print subscriptions and turning to the 'Net to get their fashion fixes. The solution, Vogue hopes, is to take a little inspiration from that online success story and launch itself as something of a player in the world of Internet video.

Vogue recently launched an online video site called Vogue.TV catering to the stylish set, with the highlight being Model.Live, a 12-episode reality series that follows three waifs hoping to make it as models in the industry. Vogue provides the branding and bebo the hosting, while EXPRESS.com provides part of the funding to offset the estimated $3-million production cost. Quite a risk, but considering Vogue's other online presence at Style.com is getting thoroughly trounced by the somewhat edgier Glam.com, it needs to do something or risk fading out of online fashion. [From: Forbes]

Tags: bebo, fashion, internet tv, InternetTv, model.live, vogue, vogue.tv, youtube

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