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What Are Web Surfers' Biggest Fears? (Hint: It's Not Porn)

by Terrence O'Brien on September 23, 2008 at 02:00 PM



Porn is no longer the number one activity on the Internet. It may be hard to believe, but according to a recent study of the surfing habits of 10 million people by Bill Tancer, a researcher at Hitwise (an Internet tracking company), time spent on social-networking sites has surpassed time spent 'browsing' adult entertainment pages. Searches for pornography have dropped to account for 10-percent of Web searches, down from 20-percent a decade ago.

Some other interesting tidbits from the study, which have also been compiled into Tancer's new book Click: What Millions of People Are Doing Online and Why It Matters:
It's nice to see that people are doing things online besides gazing at porno, but we still think time wasted on a social networking site would be better utilized by socializing in, you know, the real world. And what's with the fear of elbows? [From: Reuters/AOL News]

Remember, you can always find out the latest on what people are looking for at AOL Hot Searches, and if you want to read the first chapter of the book (where you'll find out more about people's fears), check out USA Today's excerpt here.


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