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50% of 'Tweens' Have Cell Phones
Over 20 million 'tweens' (a demographic invented by marketers that includes 8-12-year-olds) use cell phones, and according to a new report from Nielsen (the same company that tracks TV ratings), 46-percent of these kids have their own phones. The study found that most parents put restrictions on phone use, such as no downloading ringtones or sending text messages, but even so, over 50-percent of tweens still use these features.
65-percent of tweens are on a family plan, which means that 35-percent have their own cell phone plans. Is it just us or is that a little much? Let's hope the kids are using those phones to call their parents! [From: Digital Media Wire]
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Comments
1
Subscribe to commentsErynSep 16th 2008 9:49AM
65-percent of tweens are on a family plan, which means that 35-percent have their own cell phone plans. Is it just us or is that a little much?
Unless it's under the parent's name, kids cannot have their own plan under contract. Most likely the percentage that is left out are using Pre-paid mobile phones. They require no contract, but the parent can easily control it by restricting how many minute cards they buy the child.
I see no problem with this and the Firefly phones that can only call a small amount of phone numbers the parents program into the phone. Kids that young should only need the phone for emergencies anyway.