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50% of 'Tweens' Have Cell Phones

Half of Tweens Have Cell Phones
When we were ten-years-old, nobody had cell phones. Back then, just owning a pager used to mean you were moving on up in the world. Now, pagers (remember when they were called 'beepers?') are passé, and pretty much everyone has a cell phone. Even the crazy semi-homeless guy down the block from us who begs for change and tells us about how the government is out to get him has a cell phone.

Over 20 million 'tweens' (a demographic invented by marketers that includes 8-12-year-olds) use cell phones, and according to a new report from Nielsen (the same company that tracks TV ratings), 46-percent of these kids have their own phones. The study found that most parents put restrictions on phone use, such as no downloading ringtones or sending text messages, but even so, over 50-percent of tweens still use these features.

65-percent of tweens are on a family plan, which means that 35-percent have their own cell phone plans. Is it just us or is that a little much? Let's hope the kids are using those phones to call their parents! [From: Digital Media Wire]

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