Most Embarrassing Online Mishaps 17

The New York Times gets Rick-Rolled
Early 2008 saw a whole wave of joke e-mail links known as "Rick Rolling," in which the recipient would be sent a link allegedly for one thing, but which actually turned out to be a link to the video of "Never Gonna Give You Up" by '80s blue-eyed synth soul singer Rick Astley. The micro trend was micro-funny and no more remarkable than many other forwarded time-killer.
When groups of people starting bursting out in the song in the middle of Washington state college basketball game, the New York Times saw fit to comment upon the cultural trend. As it turned out, however, the rumors of the Astely-ization of big public gatherings were themselves a well-conceived hoax played out across YouTube and the Web. [This hoax, along with the YouTube videos comparing Obama's moves to Astley's signature hand shimmy moves, has lent the song a whole strange new life.]
LESSON # 16: Don't believe everything you read online, or in the New York Times.





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Comments
4
Subscribe to commentsBelleSep 10th 2008 8:49AM
"When it happened the second time in 2005, ... that made 'there' way all over the Web..."
There? Or "their"? Lesson #16 - proof your editorial comments before posting them lol.
BelleSep 10th 2008 8:51AM
"When it happened the second time in 2005, ... that made 'there' way
all over the Web..."
There? Or "their"? Lesson #16 - proof your editorial comments before
posting them lol.
DeidreSep 10th 2008 11:53AM
I've been "Rick-rolled" and thought it was hilarious! I was in the desired demographic when that song came out, so it brought back memories of when it wasn't completely uncool to hear that song. Just the name Rick-rolloing, LOL!
sunnySep 30th 2008 12:25PM
their: plural possessive pronoun. It's the one you want.