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Most Embarrassing Online Mishaps 17



The New York Times gets Rick-Rolled

Early 2008 saw a whole wave of joke e-mail links known as "Rick Rolling," in which the recipient would be sent a link allegedly for one thing, but which actually turned out to be a link to the video of "Never Gonna Give You Up" by '80s blue-eyed synth soul singer Rick Astley. The micro trend was micro-funny and no more remarkable than many other forwarded time-killer.

When groups of people starting bursting out in the song in the middle of Washington state college basketball game, the New York Times saw fit to comment upon the cultural trend. As it turned out, however, the rumors of the Astely-ization of big public gatherings were themselves a well-conceived hoax played out across YouTube and the Web. [This hoax, along with the YouTube videos comparing Obama's moves to Astley's signature hand shimmy moves, has lent the song a whole strange new life.]

LESSON # 16: Don't believe everything you read online, or in the New York Times.


Tags: expire-images2009-9-9

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