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Approximately 40% Of Online Videos Are Porn or Advertising

by Dan Reilly on September 9, 2008 at 06:54 PM


Whether this number feels high or low to you, it seems that about 40-percent of videos on the Web are either pornography or advertising. And no, there wasn't an unlucky -- or lucky, depending on how you look at it -- worker who had to go around counting them all.

The figure comes from comScore and Nielsen, both of which approximate the number of online videos on a monthly basis. The difference between the companies is that comScore counts porn and ads while Nielsen doesn't. In June, comScore said there were 10.8 billion unique video streams, while Nielsen reported 7.5 billion, a difference of 44-percent. That's why in Nielsen's system, YouTube has a 53-percent market share as opposed to only 39-percent in comScore's estimate.

Keep in mind that these figures aren't exact and, as we've shown before, the line between porn and advertising is blurrier than ever. There have certainly been enough beer commercials out there that can go either way. [From: Silicon Valley Insider]

Tags: advertising, porn, video

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