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Obama Text-Message Reached 2.9 Million People, Says Nielsen

by Terrence O'Brien on August 26, 2008 at 11:56 AM

Obama Texts 2.9 Million
Barack Obama's text message announcement of Joe Biden as his vice president was sent to 2.9 million people. If Obama didn't have an unlimited texting plan, that would have been a pricey $290,000 bill.

According to Nielsen, the text messaging stunt was the single largest mobile marketing event in the U.S. Despite the fact that the media reported on Obama's choice before anyone in the campaign could press send, Nielsen still called it "one of the most important text messages even sent and one of the most successful brand engagements using mobile media."

The Obama campaign was able to build upon the already inflated interest over VP choice and collect even more contacts to ad to its database of supporters. All-in-all a successful outing, even if it did get scooped. [From: CNET]

Tags: barack obama, BarackObama, joe biden, JoeBiden, obama, politics, sms, text messaging, texting, TextMessaging

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