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Study Finds Kids Spending More Time Online

by Terrence O'Brien on August 25, 2008 at 03:09 PM

Kids Spend More Time Online, Less in Front of the TV
Parents used to worry about kids sitting in front of the TV all day, but now it looks like the Internet has finally surpassed the boob-tube for time waster of choice with today's youth. According to DoubleClick Performics, a search marketing company, 83-percent of children between the ages of 10 and 14 spend at least 1 hour online each day. Only 68-percent of the same age group spent and equal amount of time watching TV.

The study found that children spent most of their time online researching products before making (or asking parents to make) a purchase, and hanging out on social networking sites like MySpace. In fact, 72-percent said they spent time on a social networking site, yet only 60 percent spent any time on blogs (looks like we're not pulling in the 10-14 year old crowd here at Switched).

It's no surprise that the Internet would eventually surpass television. The Internet offers more information and potential for distraction in an interactive form, while watching TV is a relatively passive activity. Besides, have you seen the crap that passes for TV these days? [From: NY Times]

Tags: children, internet, kids, survey, web

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