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A Capella 'Condom' Ringtone Teaches Safe Sex in India

by Tim Stevens on August 20, 2008 at 09:51 AM


The word "condom," along with the dozens of euphemisms that come along with it, is certainly common parlance here in America. It's not uncommon for parents to tell their kids to use them, nor is seeing a commercial advertising them on prime-time TV. In India, however, discussion of safe sex is a bit more taboo. To combat that, a new advertising campaign has been launched that will use a free ringtone to spread the message that condoms are okay -- maybe even cool.

The ringtone is an a capella singing of a song about that most primitive (and effective) of safe sex measures, and features a catchy tune to go along with the chants of "condom, condom." The group behind it, which hopes that phones singing about condoms will encourage others to discuss them openly, is partly funded by Bill Gates and hopes to stop the spread of AIDS. It's an interesting idea, and while we're not so sure a goofy ringtone and a few commercials will change a nation's perceptions of safe sex, it's got to be better than the tact many Americans would prefer to take -- ignoring the problem entirely. [Source: textually.org]

Tags: bill gates, BillGates, condom, india, safe sex, SafeSex

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